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  • Our Brand Promise

“Brand is an emotion, not a transaction. And brand loyalty counts above everything! That’s our passionate belief… it is the key catalyst for purpose, people and profits.”

Eric De Neef - Executive Vice President & Chief Commercial Officer
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    Revenue Generation

    The Revgen
    wheel

    Our goal: to drive profitable total revenue growth, targeting a system contribution of 70 percent by 2020.

    Rezidor’s dynamic RevGen Wheel is a unique tool, designed to ensure that our RevGen engine embraces the shifting dynamics of our modern marketplace. It helps us race toward our goal as we focus on our key priorities, creating a vital, personal connection with our customers, partners, owners and team members – both offline and online.

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    FOCUS on customers

    Our
    priorities

    Changing customer trends, loyalty patterns and the growing power of influencers and social media, means it is now vital for us to to be truly agile, innovative and customer focused.

    Drive meetings & events
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    Our priorities

    Drive meetings
    & events

    Meetings, Incentives, Conferences and Events (MICE) are a crucial part of Rezidor’s business. And, despite fierce competition, we continued to see great growth opportunities in this important market segment during 2016. We introduced a range of initiatives to enhance our M&E website - and to develop our engagement with direct/indirect M&E booking channels/other revenue generation resources.

    Capture online business
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    Our priorities

    Capture online
    Business

    Engaging, relevant, highly impactful communications are key to our success with the ever-growing online business market. We made significant investments in our technology to offer the “one & only” digital platform - bringing our customers and hotels together.

    Leverage Loyalty & engagement
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    Our priorities

    Leverage Loyalty
    & engagement

    Loyalty counts above everything! This is our passionate belief. Loyalty is the key catalyst for purpose, people and profits. But industry experts warn that without a great experience, loyalty programs are becoming less valuable to the modern customer. Loyalty is an emotion, not a transaction. Positive customer engagement has never been more important than it is today, or had a bigger impact on our bottom line.

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    Worldwide world-class brands

    Global Brands
    For a wider reach

    Carlson Rezidor’s global portfolio has more than 1,400 hotels in operation and under development with more than 220,000 rooms and a footprint spanning 115 countries and territories. Carlson Rezidor Hotel Group and its brands employ 90,000 people worldwide.

    Radisson Blu

    THE Wow Factor
    You and BLU

    Iconic, stylish and sophisticated, brilliant Radisson Blu continues to make fantastic progress : our ongoing, dynamic growth initiatives have taken Europe's leading upper-scale brand to a truly global level. Individual and contemporary, Radisson Blu is truly reflective of modern guests' needs. With 400+ hotels in operation and under development around the world.

    Radisson Blu
    Radisson Blu

    Blu Print

    Free High-Speed Internet for all. And exciting, tailor-made solutions – including Super Breakfast, Experience Meetings, One Touch App and our new BluPrint interior design scheme, creating the design foundation for all Radisson Blu’s stunning interior spaces, with the flexibility to suit local needs.

    Radisson Blu
    Radisson Blu

    Yes I Can!

    Radisson Blu’s famous Yes I Can! Service culture and 100% Satisfaction Guarantee help ensure a priceless guest experience as our brand evolution continues to drive revenue. Radisson Blu is the ultimate upper upscale experience, with an unrivaled reputation for green initiatives; its effective water-savings program Blu Planet and powerfully creative building solutions. Blu with a touch of wow!

    Radisson Blu
    Radisson Blu

    Food & Drinks
    Brands

    Our mission is for Radisson Blu to be known as the leader in our market - acclaimed for our memorable food, drink and service. We want our bars and restaurants to become THE place to go – both for guests and for locals. Iconic, stylish and sophisticated. With a great reputation for simplicity and excellence, the food and drink we serve is like the people who serve it: authentic, appealing and intent on delighting.

    • Filini
    • Firelake
    • Ochaya
    • Sure bar
    • The larder
    • Vascobelo
    • Verres en vert

    Radisson Blu
    Highlights

    PRAGUE’S RADISSON BLU REIGNS
    Radisson Blu
    Highlights

    PRAGUE’S RADISSON BLU REIGNS
    WITH MICHELIN STAR FOR FIFTH YEAR

    How did Radisson Blu’s Alcron Hotel in Prague keep its Michelin star five years? Try chef Roman Paulus’ pigeon with sour cherries and cocoa beans. Or slow-cooked octopus with chorizo emulsion, tapenade and capers. A glitterati magnet since 1932 - savor the Alcron with a Grand Cru at Blu! 

    26 NORTH STAVANGER BEST HOTEL RESTAURANT
    Radisson Blu
    Highlights

    26 NORTH STAVANGER
    BEST HOTEL RESTAURANT

    26 North Restaurant & Social Club in Stavanger, under the leadership of Swedish chef Kristoffer Ingemansson, became an instant hit when it opened in January. Now the restaurant is nominated as 'Best Hotel Restaurant' at the European Hospitality Awards.

    #BLUROUTES WINS DIGITAL INNOVATION
    Radisson Blu
    Highlights

    #BLUROUTES
    WINS DIGITAL INNOVATION

    At 2016 Worldwide Hospitality Awards, Radisson Blu won the Best Digital Innovation with #BluRoutes. #BluRoutes are safe running and cycling circuits that start and end at select hotels. Accessed via an app, they help guests experience local landscapes, and keep up with their fitness regime while travelling.

    BEST LUXURY ROOFTOP VIEW
    Radisson Blu
    Highlights

    BEST LUXURY
    ROOFTOP VIEW

    The World Luxury Hotel Awards celebrates the finest hotels around the world for their luxury ‘savoir-faire, unique location and exceptional service and Radisson Blu 1835 Hotel & Thalasso, Cannes won the Best Luxury Rooftop view in France in 2016.